Do you know WordPress alone publishes more than 2 million posts every day?
And that’s only WordPress. If you count other websites, it will become impossible to count it in numbers. Does every post you write have the ability to stand on top of the Google searches?
No!
Only optimized content can stand on the top page. A content that is tailored to Google’s Algorithm, filled with keywords, adheres to Google’s guidelines and has all the necessary features to stand on the first page. And that optimized content is only possible when you know about SEO.
What’s SEO?
SEO, short for search engine optimization is the practice to optimize your website on top of the search results to bring more traffic and lead to your online business. Through proper SEO, you can bring organic traffic to your website and increase its performance over your competitors. You need to know a number of terms to perform proper SEO such as on-page SEO, off-page SEO, content optimization, and keywords research. You also need to take care of your website design and loading speed to glean maximum results from your SEO.
Types of SEO
Google considers a number of factors to judge your SEO in which on-page and off-page seo are most important.
On Page SEO
ON Page SEO factors are crucial to rank your website in which quality of the content is the key. You should write content which search engines love to crawl. A content that is simple, engaging, and filled with required keywords. The website loading speed, design, and responsiveness is also important for your ON page SEO. You can use keywords generator tools like UberSuggest or Google Keywords Planner to find the keywords your audience is searching the most. You can also take help from our best SEO company in Pakistan to find out the relevant keywords for your site.
Off Page SEO
In OFF page SEO, the links from external websites and forums matter a lot. It’s the process that you do to increase your website authority, links, and social marketing out of your website. Guest posting is the best tactic to grow your website search results through Off-page SEO. But here also, links from quality websites give you more authority so you should always devise strategies to grow traffic to your website through quality external links.
Technical SEO
Technical SEO has nothing to do with the content and website promotion tactics. It’s more related to the indexing and crawling of your website. By performing technical SEO, you help search engines to crawl and index your website without errors.
Why is SEO important?
In between a million of businesses, why would a customer choose yours?
Because it appears in top search results.
It happens when you properly optimize your website, Google will recommend your content in the top searches. According to Google, 40 percent of the people don’t switch to the second page and seek satisfaction with the top results. That’s why online businesses rush to SEO to grow their website traffic and draw leads outside it. Second important reason is that SEO gives your website organic traffic, you don’t need to spend any budget, you only need to do your best efforts and the results can keep giving your website the traffic for years.
The tip to boost your SEO results depends on how well you create the strategies and work on the content. The better the practices, the higher will be the results.