Every business wants their customers to reach them on a click. But can it be possible without having a Google My Business page?
The chances are less because the business page helps the customers to connect with you without even reaching your website. So, in these competitive times, it’s highly important to have a GMB page. It won’t only add credibility but will also help you to drive more leads for your business.
Here’s how to optimize your GMB page.
1.Start with a Complete Profile
When your customers ask you about your contact information, you give them three things; name, website address, and contact number. This is the important information every business should provide but along with this, you should also give the business introduction, office address, work hours, and email address. This will help Google to put your information on the front and make it easy for your customers to reach you on a click. Google will index this information as a foundation of your local SEO. So, always enter the accurate and real information of your business in the profile because that’s highly essential.
2.Manage Customer Reviews
Reviews are the foundation on which your page stands, so to make it more credible you should ask your customers to write reviews for you. The number of reviews on the page helps Google to recognize you and to make your website more apparent over others. Also, the way you manage the reviews is also important to show Google that you care about your customers. You shouldn’t leave any review unattended even if it’s negative, you must work to fix it till the customer satisfaction is achieved.
3.Write a Clear Business Description
Yes, you have a business but what’s your business? What are your products? How do you service customers? This space is important to let Google know about your services. For example, if you have an eCommerce business then adding eCommerce in the attribute isn’t enough. You should define the best eCommerce products you have and how it helps your customers. By making a good and accurate description, you show Google that you care about your brand image. A clear and concise description also counts in best SEO practices and helps to generate more leads for your business.
4.Upload your Office Pictures
When you have your workplace pictures on Google My Business page, it will add to your authenticity and show Google that you exist with an office address. In addition, quality pictures also attract customers and add to your brand reputation. So, if you have your workplace pictures, achievements, and happy pictures of your employees, do share it with Google to let it know more about you. It will also help Google to get insights into your office location. The tip is to keep your pictures updated with the latest happenings to show your active presence on Google.
5.Fill the Question/Answers Feature
Google My Business QA feature is an interesting feature of the page where the owner can give the answers to the most asked questions about his business. The questions can be about the services, office hours, or online delivery method. By bringing these questions in the feature, you let the customers understand your business and resolve their queries. If this section is accurately filled and updated, customers might not open your website to learn more about you and can connect with you directly. So, it’s always beneficial for your business leads to having this space filled.
6. Add an Instant Messaging Option
If it’s possible for you to answer the customers quickly, you can also enable the chat feature on the GMB page. After turning on the messages button, you’ll need to add your mobile number to receive messages. But be aware of the response time because the time you take to respond to the messages is visible on the GMB page. If you take long to reply, then it can hurt your brand credibility so turn this feature only when you’re available to answer your customers instantly.
I hope these features will help you to optimize your Google My Business page to increase your business recognition and drive leads.