2020 is a challenging year for the whole world. Covid19 has put humans in lockdown, restaurants have closed, human mobility has decreased, businesses have been hugely impacted and researchers are still not confirmed when this will last. If we wait for things to get better, we will be short of human survival. But with crisis comes the opportunities. The economy might be closed for the physical businesses but those who turned online can’t only save their business but can also grow it. The educational institutions shifted to online classes, the shopping centers moved to online shopping, remote work becomes the new normal, and homeschooling has now become a better option. But all these shifts aren’t possible without digital marketing. Since everyone has turned online, online competition has also risen up and businesses are looking for digital marketers to make the most of the opportunities during Covid19.
So, if your businesses haven’t yet moved online, here are 8 ideas to help you thrive in this unprecedented time.
It’s a stressful time for people. It’s not easy to stay positive after watching human suffering because of a virus. Every human on the earth is worried about their survival and living with the fear of a tiny particle that can attack without even letting you know about it. So, instead of making fortune from your business, show your audience that you care about them. If possible, reduce your service charges as people at this time aren’t going for expensive products and preferring the basic necessities. So, the first and foremost strategy is to align your marketing strategies according to this time and be empathetic towards your target audience. Your care is the first thing that can mold them towards you.
2.Bring your Business Online
At this time, no one is stepping outside the door to shop for groceries, accessories, and the required stuff, even for coupons & deals. People are searching for businesses that can deliver them at the doorstep following all the precautionary measures. So, apply up your best SEO strategies to bring your business in the search results. It’s because people are using search engines to find their best shoes, clothes, makeup, and much more. The tip is to focus on local SEO tactics to bring the leads from your region because it’s impossible for the businesses to deliver products outside their region. To sum it up, make sure your business can be found online. In this way, you can keep running your business amid the crisis.
Since people are stuck in their homes in front of the screens so it’s the right time to increase your business leads through PPC advertising. The good thing is that the cost per click has decreased by 6 percent on average reducing the amount of money the visitor has to pay for each ad. Considering this, you can count on this opportunity to increase traffic and conversions from your business.
4.Beat your Competition
If your competitors aren’t paying attention to their website due to the situation, you can avail of this opportunity to beat them and rule the search results. For this, you’ll need to focus on your SEO and publish great content regularly to catch your audience’s attention. You also need to pay attention to content marketing because content has become the King at this time. It’s the thoughtful stories and content which is gaining audience attention from all the world. Also, take this time to focus on your social media strategies to increase your followers on the networking platforms.
5. Offer Special Discounts
Instead of selling your products with the actual prices, create a special yet discounted offer to promote your products. In addition, it also shows people that you’re following all the safety measures while delivering orders to customers. If you run a food business then it’s a must to care about the essential hygiene practices. You can promote your special offers through social media and PPC advertising.
You can’t put away the customer’s worries when they decide to shop online. Reliability issues are harsh truths for online businesses but you have to tackle it smoothly. The best solution here is the online reviews through which you can convince customers that your product is genuine and won’t harm you in any case. You can ask you’re good customers to submit an online review mentioning their experience with your business.
Well, blogging is the best way to stay connected with your customers and search engines. By feeding fresh and updated content to the search engines, you will be in the news and also you’ll have fresh feed for your social channels. You can blog about your product and how you’re taking care of your customers in this difficult time. The results will be fruitful for your business.
8. Keep Learning
Digital Marketing is a vast field and in this time the mode of marketing is also evolving so keep learning how to mold your marketing strategies according to the times. In this way, you’ll adapt to the pace and keep your business running despite the crisis.
Apart from these strategies, keep thinking of an outstanding idea that will be valuable for your customers and can still survive after the pandemic. Remember that digital marketing is a creative field which is also the need of the time so if your business has not yet moved to digital, the best time is now.