Gone are the days of newspaper and print media where businesses were only promoted through brochures and banners in Pakistan. Today, digital marketing has replaced traditional marketing successfully. The number of digital marketing forums such as Facebook, Instagram, Pinterest, and YouTube has added to the growth of digital marketing. Now, it’s easy to find a digital marketer in Pakistan because there are unlimited resources to learn online and grow your career in marketing. If you have an idea, you can start your business today without investing a penny. The point is to adopt digital marketing trends and create your business strategies around it.
Well, if you’re passionate about learning digital marketing then you would need nothing to start your career in it, not even a degree. Digital marketing is a vast field. From SEO to social media marketing and to email marketing there are huge spaces to learn and become a master in one. The best thing is that you don’t need a professional degree to start digital marketing, you can start it now with a small IG or YouTube channel or a Facebook page. By being consistent in your business strategies and learning new skills every day, you can become a digital marketer or can start your own digital marketing agency. However, when you launch a website, the practice starts from adopting the best seo skills and optimizing your website to search engines. After an optimized website, you can move to social media marketing, mobile marketing, and email marketing. Once you have the list of successful projects under your umbrella, you can be known as a successful digital marketer in Pakistan. The key is to keep learning because digital marketing trends keep on evolving with time.
Digital marketing is an umbrella term and there are many services that come underneath such as SEO, SMM, content marketing, email marketing, and social media channels. If you want to start learning, you can initiate from the free online courses offered by Hubspot Academy, Digiskills PK, Google Digital Garage, and Google Online Marketing Challenge. Apart from these, there’s also tons of material uploaded on YouTube which you will find useful to get your hands on digital marketing. When it comes to practice, you can start small with whatever idea you have in your mind and experiment with the strategies you learn from these forums. Here are the important skills which will help you today and in the future.
You can pick one from the above skills and become a professional while learning the basics of every service is important to make your digital marketing successful. When you have launched your website, start with knowing your potential audience, and then tailor the strategies according to the platform you choose.
There are tons of online businesses in Pakistan who are always looking for marketers to grow their online business. Apart from these startups, there’s a great opportunity for marketers on Upwork, Fiverr, People per Hour, and so on. Some of the businesses also look for a consultation to run Facebook ads, insta ads and PPC to reach their target audience so you also help them grow. If you have sound knowledge of transforming small businesses into huge then you can never run out of opportunities in the future. According to Indeed.pk the minimum salary of a digital marketer starts from 24,000 PKR and can end up to 2 to 5 lacs per month depending upon the skills. Plus, the social channels are also growing with the time which will open more opportunities for marketers in the future. Still today, businesses from Australia and the USA hire experts from Pakistan to tackling their online business, and with the days passing, Pakistan will become a competitive player in the digital marketing competition all over the world.